RIDE is Australia’s first E-Scooter product.  Our staff are passionate about improving the way we move around urban environments while reducing congestion and helping the environment.


Tom Cooper



Tom is our CEO, managing our Growth and expansion throughout Australia. Before RIDE, Tom founded, managed and launched various technology startups. Most recently, Tom worked in the asset tracking space, utilizing IoT innovation to track valuable assets within commercial businesses and smart cities. Tom earned his Bachelor’s degree in Marketing and Management and began his career as an Accountant before successfully venturing into various management and entrepreneurial roles.




Sasha Reid



Sasha is the Chief Technology Officer at RIDE where he is responsible for the development and maintenance of the Company’s technical products and application. Sasha also currently serves as the Cheif Executive Officer of Hyper, an application development company that he co-founded. Sasha earned his Bachelor’s degree in Computer Science and Software Engineering from RMIT University and began his career working as a Project Manager at Insight Outsight.




Robert Morrison



Robert is responsible for the design and development of RIDE vehicles. Robert is an award-winning industrial designer with twelve years of experience bringing products to market. Prior to RIDE, Robert worked at Haythornthwaite Design, a New Zealand family design consultancy. With a decade’s experience working in China, Robert has built an effective network and resource base to design and develop a variety of products. Robert earned his Bachelor’s degree in Social & Political Economy before venturing into industrial design.